Press release

Date: Biofach 2015

Baby food producer Holle presents line extension of fruit and vegetable purées on the Biofach 2015

The Holle Pouchy Range: 100% Fruit and Vegetables in Pouches

Holle is presenting the new Pouchy fruit and vegetable purées on the Biofach 2015. Seven new flavours from 100% puréed fruit and vegetables or fruit and cereals offer plenty of variety. In the handy 90 grams pouch format, the Holle purées offer a nice treat without spills – of the best Demeter quality, unsweetened and without additives or added salt. They fit in every bag and are an ideal snack, between meals or on the go – not just for children.

The Pouchy range of Holle baby food, one of the longest established baby food producers in Europe, offers a convenient alternative to fruit and vegetable jars. The now 13 different and tasty compositions perfectly fit the needs of babies and young children. The new label prints (after 4 months, from 6 months, from 8 months) make it very easy to select the appropriate variety.

Apart from the five varieties already available since early 2014, four fruit and one fruit plus wholegrain cereal variety, Holle is now also offering vegetable purées. Holle continues to use ingredients of organic or biodynamic quality – chemical processing materials and preservatives as well as the use of pesticides are taboo.

Due to their handy and break-proof packaging, the pouches can be easily and safely carried in every pocket or bag, in a satchel or in the picnic basket. The fruit and vegetable purées are very easy to enjoy: simply open the Pouchy screw cap and feed the finely puréed snack directly or with a spoon.


The Holle Pouchy – available in 13 different fruit and vegetable varieties:

  • Pear
  • Apple & Peach with Fruits of the Forest
  • Pear & Banana with Kiwi
  • Banana, Apple, Mango & Apricot
  • Apple & Banana with Pear
  • Pear, Apple & Blueberries with Oats


New varieties on the Biofach 2015:

  • Apple with Strawberries
  • Peach, Apricot & Banana with Spelt
  • Carrot
  • Carrot & Sweet Potato with Peas
  • Carrot, Mango, Banana & Pear
  • Apple with Carrot & Parsnip
  • Pear with Apple & Spinach


With this line extension, there are now 4 different Pouchy segments: fruit purées, fruit purées with vegetable, fruit purées with cereals, and vegetable purées.

For specialist organic shops, there is a new attractive display unit for the product launch and to boost sales. It can be filled with 6 different varieties, 12 pouches each.

The complete Holle Pouchy range will be presented on the Biofach in Nuremberg, hall 7, stand 221.

About Holle baby food:

Holle baby food GmbH makes baby food in organic and biodynamic quality. The company has sites in Riehen (Switzerland) and in Grünsfeld near Tauberbischofsheim (Germany). The product range includes infant formula, baby porridges, jars and fruit and vegetable pouches. Baby weaning oil, teas and snacks complete the extensive range. Holle products are sold in more than 40 countries. The company, founded in Switzerland in 1933, is the market leader in Germany’s organic specialist retailer segment and a founding member of, with 700 000 visitors a month the most successful internet portal for new parents.


Holle baby food GmbH

Viola Hechinger (Management Marketing),, Tel. +41 (0) 61 555 07 02


Holle presents the line extension of the Pouchy range on the Biofach: seven new varieties of the tasty fruit and vegetable purées, developed by Holle for a nice treat without spills, are completing the already existing Pouchy range.
(Source: Holle baby food GmbH)


Back To Top