Press release

Date: Biofach 2015

Holle – pioneering sustainability, not just in Demeter baby food production

The first baby spoon worldwide made from renewable resources

Once again, Holle is illustrating what sustainable production means to them: With the first baby spoons worldwide that are made from high-quality organic and 100% renewable material they are offering parents an alternative to plastic or metal spoons. The new Holle baby spoons are made from vegetable waste products on the basis of glucose. They don’t contain plasticizers and are fully recyclable. Their shape was specifically developed for bite-sized portions and easier feeding without spills. They will be unveiled on the Biofach exhibition, hall 7, stand 221.

For Holle baby food, being one of the longest established organic baby food producers in Europe, sustainable production and economic sustainability have always been essential business principles. This becomes apparent not only in the high quality of Demeter brand Holle’s own organic baby food and that of its Bioland brand Lebenswert bio, but also in the origin of the raw materials used. With the first baby spoons worldwide made from 100% renewable resources, the company takes one step further in its commitment to babies’ health and future well-being as well as to environmental sustainability. “Using organic materials for these spoons is really a minor sensation. Holle is doing pioneer work here, being the first to offer parents an alternative to plastic or metal spoons”, says Raphael Stäbler from ajaa!, who deve-loped and produced the spoons in collaboration with Holle.

Free from plasticizers and fully recyclable

Unlike plastic spoons, the new Holle baby spoons are made from organic materials and don’t contain petroleum or plasticizers. They consist mainly of glucose extracted from vegetable waste products. Chalk is used as a mineral filler for excellent stability. New parents can now feed their babies with a spoon that is made without genetic engineering, free from harmful substances and highly scratch-resistant. The spoon is made in Europe and fully recyclable. “In the incinerator, the spoon will release just as much CO2 as the plant it consists of previously absorbed”, says Stäbler.

The shape of the spoon is specifically developed for babies from four months and older: It holds perfectly bite-sized portions and is curved in such a way that parents can easily feed their baby without spills. It can be boiled or sterilized and is dishwasher safe. The new Holle baby spoon is also food safe, tasteless and odourless.

Transparent supply chain

From the raw materials to the spoon in the shops – to Holle baby food, what matters most is cooperation and transparency along the entire supply chain. “We are in active dialogue with our partners and work closely together, because we can only meet the high expectations of our customers in a joint effort”, the Holle management states. The products are made from high-quality raw materials whose origins can be fully traced back.

Holle’s organic baby spoons will be available in specialist shops from spring 2015. One set of spoons includes a green, a red, and an orange spoon. Each colour variant complies with European standards DIN EN 14372 and EN 71-3. These standards confirm that the products are absolutely safe to use and free from heavy metals.

About Holle baby food

Holle baby food GmbH makes baby food in organic and biodynamic quality. The company has sites in Riehen (Switzerland) and in Grünsfeld near Tauberbischofsheim (Germany). The product range includes infant formula, baby porridges, jars and fruit and vegetable pouches. Baby weaning oil, teas and snacks complete the extensive range. Holle products are sold in more than 40 countries. The company, founded in Switzerland in 1933, is the market leader in Germany’s organic specialist retailer segment and a founding member of babyclub.de, with 700 000 visitors a month the most successful internet portal for new parents.

www.holle.ch

Contact:

Holle baby food GmbH

Viola Hechinger (Management Marketing), vhechinger@holle.ch, Tel. +41 (0) 61 555 07 02

Susanna Fieber (Marketing/ Sustainability), sfieber@holle.ch, Tel. +41 (0) 61 555 07 12

Spoon

Photo caption: The new Holle baby spoons are made in Europe from renewable resources, they are free from harmful substances and plasticizers.
(Source: Holle baby food GmbH)

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