Our commitment to the environment sustainability is also demonstrated through our involvement to reduce carbon dioxide emission by only using ingredients that are cultivated through biodynamic means at the Egyptian Sekam farms. This is part of the Soil & More project, which is to harvest crops on fertile soil nurtured using natural composts.

In addition, we are also an avid supporter and partner of the Bruderhahn Initiative Deutschland, – a social project that encourages as well as promotes natural and ethical hen breeding.

Holle is also an ardent supporter of projects that promote natural cultivation of fruits, vegetables and produce as well as campaigns that are against cultivating genetically modified foods.

CO2-neutral Formula

Holle Infant formula is the first and only formula milk that is manufactured in dairy farms using the CO2 neutral method. This method is applied in every step of the Holle infant formula production process up to distribution and sale of the product. To further reinforce our support to reduce CO2 emission, Holle also actively supports the Soil & More biodynamic compost project, which is carried out at the Sekem-farm in Egypt. The project has transformed 35 hectares (350,000 square meters) of desert ground to become arable for organic farming through Holle’s constant contribution and involvement. The entire farmland is now as huge as 45 football fields (base on FIFA’s standards)

Reducing Carbon Footprint – Achieving a CO2 balance in Holle’s infant formula milk

The first step to reduce carbon emission via the CO2 neutral formula is for Soil & More International to monitor and calculate the carbon emission of the entire manufacturing, distribution and service chain of Holle baby products from harvesting to production and transportation. This includes all carbon emissions generated from business activities of Holle such as energy consumption, business travel, supplies, etc.

After the exact calculations are derived, Soil & More International will then neutralize the amount of greenhouse gas emissions through its CO2 certified emission metrics.

Soil & More does not only actively promote the reduction of carbon emissions. The company is also involved in sustainable agriculture methods that produce organic food and collaborates with partners in developing as well as emerging nations that help convert organic waste such as residues and manure into high quality compost. This is done through an aerobic, oxygen-rich composting process. Through this conversion process, only a fraction of greenhouse gases are emitted as compared to traditional disposal means through incineration or uncontrolled decay of your waste. The reduction of the greenhouse effect is also carried out through CO2 certified emission processes.

The CO2 project and the emission certificates are awarded base on the stringent requirements from the United Nations and TUV Nord Cert GMbh. What’s more , to further reduce the emission of greenhouse gases contributed from the manufacturing of Holle baby formula, Soil & More issued more emission certificates and built 2 composting facilities in Sekem, Egypt.

Practicing sustainable agriculture through composting brings about many benefits. Farmers are able to provide more nutritious food and is able to exercise control over the usage of valuable resources such as water. It also opens up job opportunities to people living in neighbouring rural regions. More importantly, it protects the environment by transforming waste into a valuable and cost effective raw material.

Holle’s objective of supporting the composting project of Soil & More is not only because it helps save the environment but also the project promotes sustainable agriculture for a better quality of living.

Our commitment - Why Sekem?

Transforming Desert Grounds into a Self-Sustaining Farmland – Through Humus and Sustainable Soil Management

In the world of agriculture, soil formation plays a crucial role to ensure that crops are grown well and contain the right nutrients for consumption. It is also considered as one of the greatest natural carbon storage systems in the world. With the right soil structure, it allows organic produce to thrive better with increased retention and balance in water and nutrients. This results in greater agriculture productivity in natural environments and settings. From an environmental perspective, sustainable soil protection and development is crucial as it plays a vital role in lowering carbon emissions, which will help reduce global warming.

Holle supports the Sekem project not only because it helps saves the environment but also the project promotes sustainable agriculture for better quality of living. Its soil fertility improvement methods are able to help save water usage and at the same time allow crops to thrive in natural settings. We believe that the Sekem project can help reduce carbon emission and at the same time support sustainable and natural agriculture.

Why Sekem?

Sekem means the “life-giving energy of the sun”. The farm is located in the middle of Egypt’s desserts – 60 kilometers north of Cairo to be exact. For over 30 years, Sekem’s farmland has produced fruits and vegetables according to Demeter Biodynamic standards. Besides supporting sustainable agriculture, Holle also believes that employees play an important role in order to be successful in what they do. That is why Holle emphasizes on a strong focus in providing social, cultural and equality as well as fairness values to all 2000 employees whom are involved in the Sekem project. We believe that their contribution to ensuring the finest foods are cultivated for the young through the Sekem project is something noble and worthy of our respect. Read the following materials to find out more about the Sekem project.


Impressions from the CO2 reduction project in Sekem , Egypt

Udo Fischer (left) together with Tobias Bandel (right) taking a closer look at the compost used for soil fertilization in the Sekem farmlands.

The compost is spread across the desert grounds to fertilize and prepare it for sustainable agriculture. This marks the next “Holle field”. By far, 350,000 square meters of Sekem Desert has been transformed into arable grounds through CO2 neutral methods.

Udo Fischer seen here with perfectly thriving crops in the Sekem desert grounds made arable by the CO2 reduction projects.

Animal Welfare for a Better Living

Holle supports the Bruderhahn Initiative Deutschland (BID) initiative

Holle is an avid supporter and partner of the Bruderhahn Initiative Deutschland (BID) project which promotes and discourages the unethical breeding and slaughtering of poultry for human consumption. Holle supports this initiative by purchasing poultry meat that is reared under the BID standards to manufacture its range of organic baby food jars. Poultry that are reared under the BID standards adhere to strict Bioland and Demeter guidelines, which guarantees that the chickens are reared, fed and thrive under desirable and natural living conditions.

These chickens are also free of Antibiotic injections, assuring that the finest ingredients are used in Holle’s range of baby meat jars. Since the beginning of 2014, Holle’s range of chicken meat jars are made up of only poultry reared under BID conditions.

Products that are BID labeled guarantees that the poultry used in these foods are:

  • Reared under natural living conditions
  • Free from antibiotic and / or hormonal injections
  • Demeter Qualified
  • Fed with 100% organic feed
  • Tested safe for human consumption under independent certification body
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